J — Campaign Kickoff

Introduction

Chapter 1 — Overview

A — Social Action's Role in U.S. Experiment in Democracy B — US College Social Action C — Benefits of Social Action for Students, Campuses, and Society D — The Vision: Bringing Social Action into the Classroom E — Overcoming Challenges of Teaching Social Action

Chapter 2 — Developing a Social Action Class

A — Academic Course vs Co-Curricular & B — Prerequisites C — Creating a Social Action Syllabus D — Teaching Style & E —Classroom Norms F — The Students G — Building Campus Allies and Community Partners H —The Role of Place & I —Each Semester vs Every Year (or Other Year) J — Using Mural Board (option)

Chapter 3 — Launching Student Campaigns

A — On Your Mark: Preparing Students for the Road Ahead B — Go! Students Choose Their Issue C — Get Set: Setting the Tone D — Change Theory E — Building Power F — Walking Tour G — Research: Historical Overview, Power Mapping, & Target Analysis H — Group Dynamics I — Strategy & Tactics J — Campaign Kickoff

Chapter 4 — Campaign Planning, Implementation, and Evaluation

A — Timeline & Campaign Plan B — Campaign Implementation: "Series of Actions" Begins C — Campaign Execution & Case Studies D — Campaign Evaluation E — Day of the Final: Campaign Notebook & Group Presentation

Chapter 5 — Where to Go From Here

A — Next Semester B — Mainstreaming Social Action C — Social Action Internship Program D — Pipeline to Jobs & Graduate School E — Status of Current Campaigns F — Impact of Social Action on Former Social Action Students

Read CHANGE! A Guide to Teaching Social Action

• Chapter 3J: Campaign Kickoff (p. 109-177)

Sociology 164: Social Action assignments

READINGS

Discussion

1. Recruit for Kickoff Event:

• Have students create a Commitment Card, which is a process to encourage folks to come to the event (pg. 103);
• In addition, encourage the students to write on dry erase boards in classroom and chalk (pg. 104)

14h Annual PUTS Commitment card.doc

Commitment Card min wage.docx

Commitment Card, sparts for a world class city copy.docx

2. Students Write a Press Release (pg. 105, 110)

• The title of the press release is key (pg. 105)
• Press releases are sent to Assignment Desks (pg. 106)
• Once sent, have students follow the process spelled out in the textbook
• Start developing Media list NOW, but only share list when students send the press release so you can suggest edits

3. Choose a Media Relations Coordinator

• Students should put this on their resume.

4. Plan: Day of Event (pg. 106)

• What’s going to happen?
• Who is going to dowhat at event?
• Who is going to speak?
• Who will make signs / hold signs behind speaker?
• Who will recruit for the event?

5. Attend Campaign Actions

I try to attend the campaign actions. The students are so appreciate it if you go! You can also play a role by helping them work through any last minute kinks.

Campaign Case Study

I posted on Mural Board the various campaign activities that the Students for Filipino Farmworkers would have to undertake to do a campaign kickoff, and then asked them to identify the team member who would do each.

‣

Commitment Cards

‣

Press Release

‣

Fliers for the Event

Reflect on Course Development Questions

• How will the skills and resources that you possess help your students with their campaign kickoff (e.g., creating a media list, contacts and persistence with the press, helping them to develop a captivating title for the press release, etc.)